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Global Pet Expo petfood trends: new formats for big names

Merrick Pet Care debuted its new ancestral line for dogs, Backcountry, with dry products that include freeze-dried raw bits. Company representatives said that later this year, its Castor & Pollux Organix brand would release organic dry products that include freeze-dried raw pieces, too; the booth even displayed a prototype of one of the SKUs. Merrick also launched a Limited Ingredient Diet line for dogs and cats, and expanded its lower-priced Whole Earth Farms line to include grain-free products for dogs and cats.

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