Merrick Privacy Notice
Last Updated: April 9, 2019
SCOPE OF THIS NOTICE
Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your Personal Data and how we will treat it. This Notice applies to individuals who interact with Merrick services as consumers (“you”). This Notice explains how your Personal Data are collected, used, and disclosed by Merrick Pet Care, Inc. which include third parties acting on our behalf (collectively “Merrick”, “We”, Us”). It also tells you how you can access and update your Personal Data and make certain choices about how your Personal Data are used.
This Notice applies to the websites and apps where it appears. This Notice does not describe our practices on websites or apps where it does not appear. It also does not describe our practices for information we collect offline or from our employees. Please note that We might combine personal data from different sources (website, offline event). As part of this, We combine Personal Data that were originally collected by different Merrick entities or Merrick partners. We may combine information from third parties with information we already have.
If you do not provide necessary Personal Data to us (We will indicate to you when this is the case, for example, by making this information clear in our registration forms), We may not be able to provide you with our goods and/or services. This Notice can change from time to time (see Section 11).
This Notice provides important information in the following areas:
We collect various types of information from you, as described below.
Personal contact information. This includes any information you provide to Us that would allow Us to contact you, such as your name, postal address, e-mail address, social network details, or phone number.
Demographic information & interests. Any information that describes your demographic or behavioural characteristics. Examples include your date of birth, age or age range, gender, geographic location (e.g. zip code), favorite products, hobbies and interests, and household or lifestyle information. This may include information about your health, medical conditions, nutrition, and exercise habits and goals. It may include information about work status, professional credentials. It may also include information about your pets and pet preferences.
Information from computer/mobile device. Any information about the computer system or other technological device that you use to access one of our websites such as the Internet protocol (IP) address used to connect your computer or device to the Internet, operating system type, and web browser type and version. If you access a Merrick website via a mobile device such as a smartphone, the collected information will also include, where permitted, your phone’s unique device ID, advertising ID, geo-location, and other similar mobile device data.
Websites/communication usage information. As you navigate through and interact with our websites or newsletters, We may use automatic data collection technologies to collect certain information about your actions. This includes information such as which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions, such as content response times, download errors and length of visits to certain pages. This information is captured using automated technologies such as cookies and web beacons and is also collected through the use of third party tracking for analytics and advertising purposes.
Market research & consumer feedback. Any information that you voluntarily share with Us about your experience of using our products and services.
Consumer-generated content. Any content that you create and then share with Us on third party social networks or by uploading it to one of our websites including the use of third party social network apps such as Facebook. Examples include photos, videos, personal stories, reviews, or other similar media or content. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networking.
Third party social network information. Any information that you share publicly on a third-party social network or information that is part of your profile on a third-party social network (such as Facebook) and that you allow the third-party social network to share with Us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third-party social network to share. We receive your third party social network profile information (or parts of it) every time you download or interact with a Merrick web application on a third party social network such as Facebook, every time you use a social networking feature that is integrated within a Merrick site (such as Facebook Connect) or every time you interact with Us through a third party social network. To learn more about how your information from a third-party social network is obtained by Merrick, or to opt-out of sharing such social network information, please visit the website of the relevant third-party social network.
We do not knowingly solicit or collect personal data from children below the age of 18. Merrick may collect personal data about children below the age of 18 years of age from the parent or guardian directly, and with that person’s explicit consent. If you are a parent or legal guardian and think that your child under 18 has given us information, you can contact us at firstname.lastname@example.org . You can also write to us at the address listed below. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy online here.
We collect information directly from you. For example, we collect information when you sign up for our emails. We may collect information when you participate in promotions such as sweepstakes or contests. We collect information if you fill out a survey or use other tools on your websites or apps. We also collect information if you contact us through our websites or through social media.
We collect information from you passively. We use tracking tools like browser cookies and web beacons. We do this on our websites and in emails that we send to you. We collect information about users over time when you use this website. This includes usage and browser information. We may have third parties collect information this way. See Section 4 below for more information.
We get information about you from third parties. For example, our affiliates and business partners may give us information about you. We may receive information from companies who compile information about shoppers and their preferences. Social media platforms may also give us information about you. We may get information about your interactions with our ads on third-party sites.
Cookies/Similar Technologies. Please see our About Our Ads policy to learn about the tracking technologies we use and how you can manage them. This policy also describes our Do Not Track Policy and why and how We use tracking tools and the purposes for which We use them.
The following paragraphs describe the various purposes for which We collect and use your Personal Data, and the different types of Personal Data that are collected for each purpose. Please note that not all of the uses below will be relevant to every individual.
Consumer service. We use your Personal Data for consumer service purposes, including responding to your inquiries. This typically requires the use of certain personal contact information and information regarding the reason for your inquiry (e.g. order status, technical issue, product question/complaint, general question, etc.).
Contests, marketing and other promotions. With your consent (where required), We use your Personal Data to provide you with information about goods or services (e.g. marketing communications or campaigns or promotions). This can be done via means such as email, ads, SMS, phone calls and postal mailings to the extent permitted by applicable laws. On occasion, these communications may also introduce you to other affiliated brands and partners and inform you about products, services, offers, and promotions from other third-party companies and organizations. Some of our campaigns and promotions are run on third party websites and/or social networks. For more information about our contests and other promotions, please see the official rules or details posted with each contest/promotion.
Third party social networks: We use your Personal Data when you interact with third party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that We obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks.
Personalisation. With your consent (where required), We use your Personal Data (i) to analyse your preferences and habits, (ii) to improve and personalise your experience on our websites; (iii) to ensure that content from our websites is optimised for you and for your computer or device; (iv) to provide you with targeted advertising and content, and (v) to allow you to participate in interactive features, when you choose to do so. Based on this type of information, and with your consent (where required), We also show you specific Merrick content or promotions that are tailored to your interests.
Other general purposes (e.g. internal or market research, analytic, security). In accordance with applicable laws, We use your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of advertising campaigns. We also use your Personal Data for management and operation of our communications, IT and security systems.
Service providers. These are external companies that We use to help Us run our business (e.g. fraud detection and identity verification, website operation, market research companies, support services, promotions, website development, data analysis, CRC, etc.).
Third party recipients using Personal Data for legal reasons or due to merger/acquisition. In the event that Merrick or its assets are acquired by, or merged with, another company including through bankruptcy, we will share your Personal Data with any of our legal successors. We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, safety or property, or the public; or (v) to enforce the terms of any agreement or the terms of our website.
We use reasonable and appropriate security measures as required by relevant law. The transmission of information via the Internet is, unfortunately, not completely secure and although We will do our best to protect your Personal Data, We cannot guarantee the security of the data during transmission through our websites/apps. The transmission of information via the Internet is, unfortunately, not completely secure and although We will do our best to protect your Personal Data, We cannot guarantee the security of the data during transmission through our websites/apps. It is important that you also play a role in keeping your Personal Data safe and secure. You should also make use of any privacy settings or controls We provide you in our website.
Retention of Personal Data. We keep Personal Data as long as it is necessary or relevant for the practices described in this Notice. We also keep Personal Data as otherwise required by law.
We strive to provide you with choices regarding the Personal Data that you provide to Us. The following mechanisms give you the following control over your Personal Data:
Advertising, marketing and promotions. You can consent for your Personal Data to be used by Merrick to promote its products or services through tick-box(es) located on the registration forms or by answering the question(s) presented by our Consumer Engagement Centre (“CES”) representatives. If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe from receiving marketing-related communications at any time, by following the instructions provided in each such communication. To unsubscribe from marketing communications sent by any medium, including third party social networks, you can opt-out at any time by unsubscribing through links available in our communications, logging into the websites/apps or third-party social networks and/or adjusting your user preferences in your account profile by unchecking the relevant boxes or by calling our CES. Please note that, even if you opt-out from receiving marketing communications, you may still receive administrative communications from Us.
We may link to third party websites or apps, including social media. Our websites or apps may also include third party content that collects information. We do not control these third parties. This policy does not apply to the privacy practices of these third-party websites or apps. Please read the privacy policies of other websites and apps carefully. We are not responsible for the practices of these third-party websites or apps. Our sites may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.
If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their own marketing use, and your choices with respect to such disclosures. If you wish to learn more about our compliance with this requirement, you may contact our CES.
If We change the way We handle your Personal Data, We will update this Notice. We reserve the right to make changes to our practices and this Notice at any time, please check back frequently to see any updates or changes to our Notice.
To ask questions or make comments on this Notice and our privacy practices, please contact Us at: email@example.com or by writing to us at Merrick Pet Care, Inc., Corporate Headqarters, P.O. Box 9800, Amarillo, Texas 79105 or call our CES on 1-800-664-7387.